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Why We Love Dogs, Eat Pigs, and Wear Cows
''Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism'' (2009) is a book by American social psychologist Melanie Joy about the belief system and psychology of meat eating, or "carnism".〔Rising, Dallas. (2013). Turning Our Heads: The "See No Evil" Dilemma. In Kim Socha, Sarahjane Blum (Ed.), ''Confronting Animal Exploitation: Grassroots Essays on Liberation and Veganism'' (pp. 11-21). McFarland. ISBN 978-0-7864-6575-0.〕 Joy coined the term ''carnism'' in 2001 and developed it in her doctoral dissertation in 2003.〔Kool, V. K.; Agrawal, Rita (2009). The Psychology of Nonkilling. In Joám Evans Pim (Ed.), ''Toward a Nonkilling Paradigm'' (pp. 349-370). Center for Global Nonkilling. ISBN 978-0-9822983-1-2.〕〔Joy, Melanie (2003). ''Psychic numbing and meat consumption: The Psychology of carnism'' (Doctoral dissertation). 〕 Carnism is a subset of speciesism,〔 and contrasts with ethical veganism, the moral commitment to abstain from consuming or using meat and other animal products.
==Background==
Joy, an animal advocate, was concerned about linguistic bias inherent in terms like ''carnivore'', which were inaccurate and failed to account for the "beliefs beneath the behavior". Carnivores require meat in their diet for survival, but carnists choose to eat meat based on their beliefs.〔Matejka, George S. (December 2010). Why We Love Dogs, Eat Pigs and Wear Cows. ''Teaching Philosophy'', 33(4), 422-423. 〕〔Joy, M. (2011) (). ''Why We Love Dogs, Eat Pigs, and Wear Cows''. Conari Press. ISBN 1573245054.〕 There was no label, Joy discovered, for the beliefs of people who produce, consume, and promote meat eating. She created the term ''carnism'' (Latin ''carn'', flesh or body) to name and describe this dominant cultural belief system. "We assume that it is not necessary to assign a term to ourselves when we adhere to the mainstream way of thinking, as though its prevalence makes it an intrinsic part of life rather than a widely held opinion. Meat eating, though culturally dominant, reflects a choice that is not espoused by everybody", Joy writes.〔
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